7 Deadly Link Building Mistakes You Must Avoid

When it comes to link building, many people make the same mistakes time and again. It’s understandable as it can be tough to stay on top of optimising your backlink profile. In this blog post, we will discuss 7 deadly mistakes that you must avoid if you want a successful link building campaign.

Contents

Introduction

There are many different types of link building strategies that you can put into place. However, before you start to implement your chosen strategy, it is important to make sure that the campaign has been proven effective at increasing rankings for other websites in your niche.

This will ensure that it works well for yours as well and doesn’t end up being a waste of time or money! You should also take care not to fall victim to any “black hat” techniques which could result in an instant loss of search engine rankings.

Avoiding mistakes within SEO may seem like an impossible task because there are so many pitfalls along the way. Here’s our list of everything that you must avoid if you want a successful backlink profile.

7 deadly link building mistakes that you must avoid

1. Not using branded anchor text

One of the most common mistakes that people make when link building is not using branded anchor text. Branded anchor text is simply including your company’s name as part of the hyperlink. For example, if you were linking to a page on our website, you would include “mediakynect.co.uk” within the hyperlink itself rather than just “click here”. This helps to improve your site’s branding and also tells search engines that the link is coming from a trustworthy source.

You should also use keyword-rich anchor text sparingly as overuse can be penalised by Google. A good rule of thumb is to only use keyword-rich anchors for 20% or less of your total links. This will help ensure that your overall anchor text strategy is effective.

2. Not using social media for link building

Another common mistake that people make is not using social media for link building. Social media platforms are a great way to build links because they allow you to share your content with a large audience quickly and easily. In addition, many of these platforms have algorithms that help to rank content based on user engagement levels. This means that if you publish high-quality content on social media, it is more likely to be seen by more people and will generate more links as a result.

To get the most out of social media for link building, make sure that you are publishing high-quality content regularly and tagging relevant users and pages in your posts. You should also use tools like Hootsuite or Buffer to help you schedule your posts in advance.

3.Not diversifying your link sources

Another common mistake that people make is not diversifying their link building sources. It’s important to remember that Google views links from a wide variety of sites as more “natural” and therefore, more valuable than backlinks from just one site or domain.

If you limit the number of domains on which your links are located within an attempt to manipulate search engine rankings, it could end up hurting you in the long run if these unnatural links get spotted by Google’s web spam team!

If possible, try to build links across multiple different platforms including social media websites like Facebook and Twitter. This will help ensure that your website gets indexed faster by search engines because they have seen signals from many different places rather than just one place.

You should also be sure to include a diverse range of link types including text, image, and social media links.

4.Building too many links in a short period of time

Another common mistake that people make is building too many links in a short period. Google has stated on numerous occasions that it will not index any new pages or websites if they are receiving an unnatural amount of backlinks.

It’s important to remember that search engine algorithms are always evolving and improving so you need to keep up with these changes! If you want your website to stand the test of time on a new website, try only to build one quality link per week for at least six months before seeing much success unless you have calculated the competitor’s link velocity.

This ensures that each link gets indexed by Google properly which should lead to significant increases in organic traffic over time as well as higher rankings within SERPs!

5.Using automated software to create links

Another common mistake that people make is using automated software to create links. While this may seem like an easy way to build links, it can actually end up hurting your website’s rankings in the long run.

Google has stated on numerous occasions that they view artificial or spammy links as a sign of manipulative behavior and will penalise websites for using them.

In addition, if you are caught building links through automated software, you could face a Google penalty which could result in the removal of your website from their search engine results pages altogether!

If you want to build high-quality links, it’s important to do so manually. This means creating at a steady pace and ensuring that they are from high-quality websites with relevant content.

6.Focusing on quantity over quality

Another common mistake that people make is focusing on the quantity of links over quality. While it may be tempting to try and build as many backlinks as possible with cheap Fiverr gigs, Google has stated numerous times that they place a lot more weight on relevant and high-quality content than mass amounts of low-quality or irrelevant links.

7. Buying links from spammy websites

Another common mistake that people make is buying links from spammy websites. Not only will this not help your website’s SEO, but it could also lead to a Google penalty if they catch you!

It’s important to remember that the best way to build high-quality links is by creating them manually and only from high-quality websites. If you are unable to do this yourself, then you may want to consider hiring a professional link building service. This will ensure that your links are of the highest quality and most relevant for your website.

Link Building FAQ

How can I build more links without breaking any of Google’s rules?

What’s the best way to prevent a penalty from search engines?

Can I use automated software to build links?

While this may seem like an easy way to build links, it can actually end up hurting your website’s rankings in the long run, or the links are just ignored by Google.