What Is Content Marketing?

What Is Content Marketing?

Content marketing is a strategy that helps to improve the brand awareness of a business by sharing insightful information with readers. It helps to retain a defined audience and drive profitable customer action as result. Although only a few businesses doubt the power...
What is Local SEO?

What is Local SEO?

Search engine optimisation or SEO is no longer limited to global audiences. In the past few years, search engine optimisation has narrowed down in focus, towards local markets. If you look around for SEO services, you will certainly come across the word local SEO. But...
What is White Hat & Black Hat SEO?

What is White Hat & Black Hat SEO?

When you are working on the Internet for any amount of time, you will find that you need to do some type of SEO work for your website to rank in the search engines. However, a key thing that you need to realise is you have a couple of different branches of SEO work...
What Is Technical SEO?

What Is Technical SEO?

Technical SEO is the process that is used to optimise your website for the crawling and indexing phase. The search engine robots can crawl and index your website without any problem when you have implemented the right technical SEO strategies for your site. The word...
What Do SEO Specialists Really Do?

What Do SEO Specialists Really Do?

If you are not getting a ton of impressions on your website, you should plan to step up your search engine optimisation game. SEO is one of the most effective strategies for improving the rankings of your website. In fact, search engine optimisation is effective and...
What Is Search Engine Optimisation?

What Is Search Engine Optimisation?

Search engine optimisation is an area that is concerned with increasing a website’s visibility on search engines using non paid or organic methods. It contains a wide variety of elements that are all needed to improve website rankings, attract traffic and increase...
What Are Local SEO Citations?

What Are Local SEO Citations?

SEO citations are a place online where your company’s phone number, name and address are listed. These citations are commonly used in local SEO since the search engines trust citations from authoritative sites and can use them to rank businesses highly. When you...
What Is Keyword Research For SEO Purposes?

What Is Keyword Research For SEO Purposes?

SEO is a complex endeavour consisting from several key elements that work together as a whole, enabling websites to enjoy a steady stream of highly qualified organic search traffic. Keyword research is the first step of any SEO process, and an extremely important one....
Are SEO Companies Worth the Money Spent?

Are SEO Companies Worth the Money Spent?

If you are learning more on the importance of search engine optimisation for your business, you are likely wondering if it is worth it to spend any money on one of the reputable SEO companies that offer services to help your business. These companies do charge a fee...
What Is Link Building In SEO?

What Is Link Building In SEO?

Ranking any website in Google, and any in search engine for that matter involves optimising various elements, referred to as ranking factors. The number of the ranking factors used and the extent to which each ranking factor influences ranking changes over time....