Guest blogging is an excellent way to increase your web presence and rank in search engines. This article will discuss how guest posting can help with SEO, which includes ranking higher in SERPs (search engine results pages).
It will also provide tips on how you can get started with guest blogging, what types of posts are best for SEO purposes, and more!
Contents
What is guest posting?
Guest posting is when you write a post for another person’s blog. This can be an excellent way to increase your web presence and rank in search engines, as well as build relationships with other bloggers in your industry.
When guest blogging, it’s important to provide high-quality content that is relevant to the blog’s audience. You should also ensure that your posts are keyword-rich so that they will rank higher in SERPs.
In addition, guest blogging can help you build relationships with other bloggers in your industry. By collaborating with others, you can share ideas and promote each other’s work. This can help you both grow your audiences and improve your SEO rankings.
How does guest posting help SEO?
To achieve higher rankings in SERPs, you need both search engine traffic and links from other sites. Guest blogging can help with both of these things.
When writing a guest post for another blogger’s site, ensure that your content is relevant and helpful to their audience. This will provide value to the blog owner as well as the readers – which could potentially drive more organic web traffic back to your site!
Guest posting can also be beneficial when it comes to link building because each time someone uses a link on your site, this helps improve search engine visibility.
Plus, by getting published on another high-quality website or magazine, you have now created an authoritative reference point for those looking up information about that topic online.
The best types of posts for SEO purposes are those that provide high-quality information. If you can offer tips or advice, this will be helpful in terms of both creating content and linking back to your site.
How do I get started with guest posting?
Before you start guest blogging, it’s important to set some ground rules. Here are a few tips to get you started:
- Do your research: Find blogs that are relevant to your industry and audience, and make sure their content aligns with your own.
- Read the blog’s submission guidelines carefully: Every blog has different requirements for submissions, so be sure to follow them closely.
- Submit high-quality content: Your post should be well-written, informative, and engaging.
- Include links back to your site: This will help improve your SEO rankings – but only if they are used naturally and not spammy!
Once you’ve submitted a few quality posts, you can start reaching out to other bloggers in your industry. If you want to collaborate, try reaching out with a personal email or social media message (i.e., Facebook or Twitter) instead of an automated form submission (this can get spammy quickly).
What types of posts are best for SEO purposes?
The most popular post topics will vary depending on your audience and niche. However, there are some that tend to do better than others in terms of achieving higher rankings in SERPs:
- How-to guides
- Top lists
- Infographics: These can be especially beneficial when it comes to link building because they allow you to use multiple images as links back to your site! Just make sure each image includes relevant text so search engines can understand what they’re linking to.
- Tutorials
Remember, the best type of post for SEO is one that provides high-quality information and is engaging to read. If you can write helpful, informative content that also includes links back to your site, you’re on the right track!
How to Find Guest Blogging Opportunities
Google Searches
Use the Google search bar to find guest blogging opportunities in your niche.
For example, if you’re a fashion blogger looking for high-quality websites where you can share tips and trends, enter “best style blog.” You might also want to add a keyword or phrase relevant to your industry (e.g., “fashion” + [your city]).
If the website has a nofollow attribute attached then do not use any links within the article content as nofollow links will not help your SEO efforts.
Research Competitor Backlinks
Use a tool like ahrefs, SEMrush, Open Site Explorer or Majestic SEO to find websites that are linking to your competitors, but not you.
Then, reach out and suggest a guest post!
You can also use this information to generate ideas for blog posts of your own. For example, if you see that many blogs are linking to a competitor’s infographic, you could create your own version and include links back to your site.
Social Media
Another great way to find guest blogging opportunities is by using social media.
Twitter chats, for example, are a great way to connect with other bloggers and exchange ideas. You can also search for specific hashtags or keywords related to your niche.
Facebook groups are another great place to find potential guest blogging opportunities. Just be sure to read the group’s rules before posting – some prohibit self-promotion altogether!
Once you’ve found a blog that you’d like to write for, reach out and introduce yourself. Start by sending a personal email (rather than an automated form submission) and explain why you’re interested in writing for them. If they’re not currently accepting submissions, ask if they have any recommendations for other blogs in your industry.
Remember, guest blogging isn’t about you – it’s about providing value to your readers and helping other bloggers at the same time! Just be sure to follow submission guidelines carefully so your post is published as soon as possible (and without any hiccups). If all goes well, that first guest blog will lead to many more opportunities in future. Best of luck!
How to Pitch a Guest Post Idea
Before you can submit a guest post, you need to come up with an idea for a blog post.
Start by brainstorming topics that would be of interest to the blog’s readers. If you’re not sure what types of posts they publish, take a look at the archives or read a few recent posts to get an idea of what resonates with their audience.
Once you’ve settled on a topic, it’s time to write your pitch. Your pitch should be short and sweet – no more than one or two paragraphs. In your pitch, explain:
- What the post is about
- Why it would be valuable to the blog’s readers
- How you plan to execute the idea (e.g., include a list of questions to answer or ideas for visuals)
- How long you plan on making the post (e.g., “I’d like to discuss X,Y and Z…” or “This will be a 1500 word article.”)
Do your homework! Make sure the guest blog is relevant to both your target audience as well as that of the website where you’re submitting it. Also, don’t pitch more than one idea at once – if they love what they read, they’ll let you know right away so you can start working on it ASAP!
Tips for writing a successful guest post
Now that you know how to find guest blogging opportunities, it’s time to learn how to write a post that will really shine.
Here are a few tips:
Start by creating an outline of your post. This will help you stay on track and ensure that each section flows nicely into the next.
Include plenty of images, infographics, and videos. Not only do they break up the text, but they also help keep readers engaged.
Make sure your writing is clear and concise. Nobody likes reading long, rambling posts – especially bloggers!
Use keywords throughout your post, but don’t overdo it. You want to make sure your content is readable first and foremost
Proofread everything before you hit publish. Misspelled words and grammar mistakes will only reflect poorly on you.
Make sure the blog’s readers would find your post valuable. Don’t submit a post just because you want to link back to your website – that won’t do you any favors in the long run.
Last but not least, always be respectful of the blog’s audience and submission guidelines.
The sooner you start guest blogging, the more opportunities you’ll have to build relationships with other bloggers, and links in your guest posts can take a few months for links to have full effect on your site.
Not only is it a great way to increase your blog’s visibility to increase conversions, but it can also lead to some amazing collaborations down the road!
10 Ideas for Different Types of Guest Posts
- How To Guide
- Tutorials
- Lists
- Roundups
- Interviews
- Checklists/Cheat Sheets
- Infographics
- Newsworthy Articles
- Case Studies
- Statistics
Guest Posting FAQ
What is a guest post?
A guest post is a blog article that is published on another website with permission from the site’s owner for the SEO benefits it can bring.
What are some ideas for guest post topics?
When choosing a topic for your guest post, think about topics that your audience would be interested in. You can also interview thought leaders in your industry or round up your best content. You can also write how-to articles, guides, or lists. Whatever you choose, make sure that it is interesting and helpful to your audience.
What are the benefits of guest posting?
Guest blogging can help SEO in many ways such as:
- Increased website traffic
- More sales
- More leads
- More signups
- Increased brand awareness
- Potential backlinks from high-quality websites
- Improved domain authority
- Increased social media followers and engagement
- Low-cost form of link building that can be leveraged as part of a larger SEO strategy
We Offer SEO Services Nationwide
- Chester:https://mediakynect.co.uk/seo-chester/
- Wirral: https://mediakynect.co.uk/seo-wirral/
- Liverpool: https://mediakynect.co.uk/seo-liverpool/
- North Wales: https://mediakynect.co.uk/seo-north-wales/
- Wrexham: https://mediakynect.co.uk/seo-wrexham/
Conclusion
Guest blogging is a great way to increase your blog’s visibility and rank in search engines. It also can lead to some amazing collaborations down the road! To get started, find bloggers who are writing about topics related to what you’re interested in or write for blogs that have high domain authority and or relevancy.
Once you’ve found one blogger with good content but not many followers, reach out through email or social media platforms like Facebook Messenger or Twitter DM.
You’ll want to let them know why they should consider having you guest post on their site by listing any previous work experience as well as including links to relevant posts of yours so they can see if it aligns with their audience’s interests.